{"id":15,"date":"2024-09-30T08:29:29","date_gmt":"2024-09-30T08:29:29","guid":{"rendered":"https:\/\/keithcarpels.be\/?page_id=15"},"modified":"2024-12-15T00:08:02","modified_gmt":"2024-12-15T00:08:02","slug":"my-work","status":"publish","type":"page","link":"https:\/\/keithcarpels.be\/?page_id=15","title":{"rendered":"My Work"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15\" class=\"elementor elementor-15\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-413f16b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"413f16b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba893e6\" data-id=\"ba893e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d7ab21 elementor-widget elementor-widget-heading\" data-id=\"8d7ab21\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What I did.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fefa27e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fefa27e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-12977ae\" data-id=\"12977ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b559f5 elementor-widget elementor-widget-heading\" data-id=\"3b559f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TikTok<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e761a6c elementor-widget elementor-widget-image\" data-id=\"e761a6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"736\" src=\"https:\/\/keithcarpels.be\/wp-content\/uploads\/2024\/12\/aaron-weiss-_x6XZ_jp0g8-unsplash-1024x736.jpg\" class=\"attachment-large size-large wp-image-139\" alt=\"\" srcset=\"https:\/\/keithcarpels.be\/wp-content\/uploads\/2024\/12\/aaron-weiss-_x6XZ_jp0g8-unsplash-1024x736.jpg 1024w, https:\/\/keithcarpels.be\/wp-content\/uploads\/2024\/12\/aaron-weiss-_x6XZ_jp0g8-unsplash-300x216.jpg 300w, https:\/\/keithcarpels.be\/wp-content\/uploads\/2024\/12\/aaron-weiss-_x6XZ_jp0g8-unsplash-768x552.jpg 768w, https:\/\/keithcarpels.be\/wp-content\/uploads\/2024\/12\/aaron-weiss-_x6XZ_jp0g8-unsplash-1536x1104.jpg 1536w, https:\/\/keithcarpels.be\/wp-content\/uploads\/2024\/12\/aaron-weiss-_x6XZ_jp0g8-unsplash-2048x1472.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e578c4 elementor-widget elementor-widget-text-editor\" data-id=\"3e578c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ik heb een TikTok-strategie ontwikkeld voor een duurzaam kledingmerk, gericht op Gen Z. Samen met micro-influencers cre\u00eberden we video&#8217;s rond de hashtag #EcoStyleChallenge. De content sloot aan bij populaire trends en was authentiek en laagdrempelig. De campagne bereikte meer dan 800.000 views en zorgde voor een directe toename van 25% in websiteverkeer. Klanten gaven aan dat TikTok-video\u2019s hen inspireerden om duurzame keuzes te maken.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3cbfa24\" data-id=\"3cbfa24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50ae21c elementor-widget elementor-widget-heading\" data-id=\"50ae21c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Webdesign<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f955de elementor-widget elementor-widget-image\" data-id=\"9f955de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/keithcarpels.be\/wp-content\/uploads\/2024\/12\/campaign-creators-iEiUITs149M-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-140\" alt=\"\" srcset=\"https:\/\/keithcarpels.be\/wp-content\/uploads\/2024\/12\/campaign-creators-iEiUITs149M-unsplash-1024x683.jpg 1024w, https:\/\/keithcarpels.be\/wp-content\/uploads\/2024\/12\/campaign-creators-iEiUITs149M-unsplash-300x200.jpg 300w, https:\/\/keithcarpels.be\/wp-content\/uploads\/2024\/12\/campaign-creators-iEiUITs149M-unsplash-768x512.jpg 768w, https:\/\/keithcarpels.be\/wp-content\/uploads\/2024\/12\/campaign-creators-iEiUITs149M-unsplash-1536x1024.jpg 1536w, https:\/\/keithcarpels.be\/wp-content\/uploads\/2024\/12\/campaign-creators-iEiUITs149M-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef69cff elementor-widget elementor-widget-text-editor\" data-id=\"ef69cff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Voor een lokale winkel in lifestyleproducten heb ik de website volledig herontworpen met een focus op gebruiksvriendelijkheid en mobiele optimalisatie. We voegden een snelle productzoekfunctie toe, verbeterden de visuele productpresentatie, en implementeerden een eenvoudige checkout. Na de aanpassingen steeg de conversieratio met 30%, en 40% van de nieuwe aankopen kwam via mobiele gebruikers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-cfc5621\" data-id=\"cfc5621\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e5cc04 elementor-widget elementor-widget-heading\" data-id=\"5e5cc04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social Media Ads<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d93ae91 elementor-widget elementor-widget-image\" data-id=\"d93ae91\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/keithcarpels.be\/wp-content\/uploads\/2024\/12\/alexander-shatov-mr4JG4SYOF8-unsplash-1024x768.jpg\" class=\"attachment-large size-large wp-image-141\" alt=\"\" srcset=\"https:\/\/keithcarpels.be\/wp-content\/uploads\/2024\/12\/alexander-shatov-mr4JG4SYOF8-unsplash-1024x768.jpg 1024w, https:\/\/keithcarpels.be\/wp-content\/uploads\/2024\/12\/alexander-shatov-mr4JG4SYOF8-unsplash-300x225.jpg 300w, https:\/\/keithcarpels.be\/wp-content\/uploads\/2024\/12\/alexander-shatov-mr4JG4SYOF8-unsplash-768x576.jpg 768w, https:\/\/keithcarpels.be\/wp-content\/uploads\/2024\/12\/alexander-shatov-mr4JG4SYOF8-unsplash-1536x1152.jpg 1536w, https:\/\/keithcarpels.be\/wp-content\/uploads\/2024\/12\/alexander-shatov-mr4JG4SYOF8-unsplash-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f4aad elementor-widget elementor-widget-text-editor\" data-id=\"e7f4aad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ik heb een Instagram- en Facebook-campagne opgezet voor een lokale fitnessstudio die een nieuwe groepsles wilde promoten. De advertenties gebruikten korte video&#8217;s van lessen in actie, gecombineerd met een beperkte aanbieding: &#8220;Eerste les gratis!&#8221; Door de targeting te richten op actieve gebruikers in de omgeving, bereikten we 10.000 mensen in twee weken. Dit leidde tot 150 inschrijvingen voor proeflessen en 40% daarvan werd lid.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What I did. TikTok Ik heb een TikTok-strategie ontwikkeld voor een duurzaam kledingmerk, gericht op Gen Z. Samen met micro-influencers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-15","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>My Work -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keithcarpels.be\/?page_id=15\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Work -\" \/>\n<meta property=\"og:description\" content=\"What I did. TikTok Ik heb een TikTok-strategie ontwikkeld voor een duurzaam kledingmerk, gericht op Gen Z. 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